5 Email Marketing Mistakes

Email marketing might be old school, but it still works great.

Yet people creating and paying for emails make simple mistakes and lose customers.

In today's economy, return on investment has never been more important as marketing spend is now analysed and questioned by senior stakeholders. Companies can't afford to be making such simple mistakes and missing potential sales. The fundamental aims of any campaign should be high deliverability, targeted mailing, maximum click-through rates and basic personalisation - don't let the email be the reason customers go elsewhere.

Affiliate Marketers should always remember these top 5 email marketing mistakes:

Five, trying too hard - designing an email as if it was a website, heavy use of flash or java script, which doesn't show up properly in an email and can be complicate. Keep it simple and clean, allowing reader to click to company's website.

Four, ability to reply - adding the wrong return email address either by accident or on purpose to avoid filtering responses lands. Replies can provide valuable information from problems with the email to enquiries about the product. Create a dedicated inbox account.

Three, missing information - need a comprehensive and segmented database. I've had this happen to me, ‘Dear xxx.' Do you think I read it? (Actually, I did. You never know.) Even writing ‘Dear customer' is preferable.

Two, image but no text... - many ISPs don't automatically download images so recipients are left with blank boxes. This makes it hard to track response rates. Always make sure this is considered in the email design and use a tool that demonstrates different ISPs or send a test mail to yourself first.

One, stopped as spam - Words in subject lines such as WIN A GREAT PRIZE will not get past spam filters.

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